The Goal of the Strategic Plan
Welcome to our HealthPoint Strategic Plan! One of the primary responsibilities of the Board of Directors of a Federally Qualified Health Center is to review the organization’s strategic direction regularly. This ensures we have the appropriate focus and resources to achieve our mission in meeting the health needs of the communities we serve.
The goal of the pre-work
Before we met, we used various methods to review both internal and external factors that will potentially impact our organization over the next several years. To begin with we used many sources of information, including the Community Health Needs Assessment, UDS Mapper and Facilities Review, Compensation Surveys, and Patient Satisfaction Surveys, we zeroed in on the main challenges facing HealthPoint. First, we acknowledged what HealthPoint currently does well and where we have opportunities to improve. Then we looked at healthcare industry trends to anticipate needed adaptations for future organizational success.
We used five different methods for reviewing the organization, including:
- Identification of Strategic Issues/Challenges
- Environmental Scan
- Competition Analysis
- SWOT
- Customer Analysis
The Board of Directors, together with the leadership team of HealthPoint (HP) has assembled this guide to provide context to the strategic planning process. The leadership team is comprised of the following leaders:
- Executive Officer
- Medical Officer
- Human Resources Officer
- Operating Officer
- Compliance Officer
- Nursing Officer
- Information Officer
- Financial Officer
- Quality Director
- Director of Finance
- Director of Behavioral Health
Above all, the Board of Directors needed to provide input and personal experience to have a well-rounded HealthPoint strategic plan that guides organizational priorities for the next several years. The Board of Directors kept in mind HealthPoint’s Pillars of Excellence (People, Service, Quality, Access, and Finance).
Timeline:
- Continuing (already work in process)
- Short Term (1-2 years)
- Long Term (Two or more years)
At the end of the initial meeting in September 2021 – the Board of Directors voted to approve the Pillar Priorities. The leadership team has taken those and created measurable goals for the coming fiscal year. The Board of Directors plans to review these at the November 2021 meeting.
Pillar Goals SWOT
The Pillar SWOT is how we focus the many opportunities identified in our SWOT analysis under the strategic pillars of our organization. This ensures a balanced approach with a manageable scope and number of priorities for our HealthPoint strategic plan. The designation provided are continuous (C), short term (ST), or long term (LT) nature of the opportunity.
People
- Staff recruitment and retention (C)
- Employee engagement (ST)
- Provider recruitment and retention (C)
- Enhance relationships with partners (ST
- Board recruitment (LT)
- Board development (LT)
- Skill development of staff (ST)
Service
- Improve patient experience (C)
- Increase patient satisfaction survey results
- Conduct marketing/branding campaign (ST)
- Improve online patient reviews
- Patient Access & Communication (ST)
- Online self-scheduling
- Patient portal
- Phones
Quality
- Develop quality culture
- Train staff in quality improvement principles and concepts (ST)
- Board education and involvement in quality (ST)
- Engage employees in quality
- Implement population health software (ST)
- Improve performance and/or improve quality outcomes (C)
Growth
- Expand Access
- School-based clinics/partnerships (C)
- Expansion of dental (C)
- Behavioral health (C)
- Pharmacy (C)
- Acquisition of non-FQHCs in the region (LT)
Finance
- Enhance payer mix (C)
- Investment of excess cash reserves (ST)
- Increase net revenue (C)
